Bachelor of Arts in Business Tourism

The Bachelor of Arts in business with a concentration in tourism delivers the skills, knowledge, and experience you need to thrive in the tourism industry and affiliated professions. You’ll gain an understanding of industry-specific marketing techniques, learn to effectively interact with many different types of businesses, and graduate with the qualifications for a variety of leadership and management roles in the recreation and tourism industries. Developing tourism and recreation opportunities requires an understanding of effective marketing techniques and the ability to interact with many different types of businesses that support those efforts. Potential employers include resorts, commercial recreation businesses, tourism development companies and travel and tourism bureaus.