Bachelor of Science in Marketing

The Bachelor of Science in marketing prepares students to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making, and communication. This major involves analysis of how businesses plan, organize, administer, and control their resources to achieve marketing objectives. Focus is placed on market forces, growth, and the survival of firms in competitive markets, and on the marketing strategy and tactics of the firm.

Students study the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service, and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.